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Arwenn Semplicini, Michele Lorenzini, Sstock Sstock and others are enlisted in the challenge
Carrefour 2023
Carrefour 2023
Accelerate the inclusion of our customers with disabilities in our stores
ABOUT VIVA TECHNOLOGY
VivaTech is the world’s rendez-vous for startups and leading corporates to celebrate digital transformation and innovation!
Every year, for four adrenaline-filled days, VivaTech brings together in Paris and online the greatest business leaders, startups, investors, researchers and innovators to ignite positive change in business and for society.
The 7th edition will take place on June 14-17, 2023, in Paris, at Expo Porte de Versailles.
ABOUT CARREFOUR
Carrefour is a French group, and a leading global retailer. His main assets? Staying as close as possible to customers in the various countries and territories in which Carrefour operate, the Group continuously adapt his retail formats and channels to suit their needs. Carrefour has over 321,000 employees throughout the world. Carrefour today has 12,225 stores in over 30 countries.
Disability is the great cause of our Carrefour 2026 strategic plan. We have made strong commitments to become a more inclusive company for our employees and our customers. Carrefour is also a partner of the Paris 2024 Olympic and Paralympic Games and wishes to take advantage of this global event to accelerate its initiatives in terms of inclusion.
In this context, Carrefour is therefore launching a call for projects for all entrepreneurs working on the subject of disability to improve the accessibility of our services and products. We listened to our customers with disabilities. They told us about their main difficulties encountered during their shopping.
If you have solutions to solve these problems, now is the time to offer them to us!
CATEGORIES CARREFOUR
Category 1
Facilitate checkout in store
Category 1: Facilitate checkout in store
The priority checkout in shops is an essential but difficult passage for our customers with disabilities. The objective of this challenge is to find innovative solutions to make the passage more fluid and to ensure that our disabled customers feel comfortable until this final stage of their purchases.
Context / Need:
In France, there are 12 million people with disabilities. These people must be able to shop in our shops as easily as possible, right up to the last stage of the journey: the checkout. The priority checkout is a difficult area for our staff to manage (requesting the priority card) and a stigmatising area for our customers who have to justify their priority status.
In France, there are 12 million people with disabilities. These people must be able to shop in our shops as easily as possible, right up to the last stage of the journey: the checkout. The priority checkout is a difficult area for our staff to manage (requesting the priority card) and a stigmatising area for our customers who have to justify their priority status.
Expected Solutions:
The expected solution should therefore facilitate the experience of our customers as well as the management of the priority chekout by our employees.
The expected solution should therefore facilitate the experience of our customers as well as the management of the priority chekout by our employees.
Category 2
Make the shopping more convenient
Category 2: Make the shopping more convenient
Our disabled customers need to be able to shop easily, without stress. They need to be able to move around the shelves, pick up products, read the prices of products, to find their way around easily, without any problems.
Context / Need:
Our customers with disabilities should be able to do their shopping easily, without difficulties. They need to be able to move around regardless of their disability, grab products, use a trolley if necessary, etc.
Our customers with disabilities should be able to do their shopping easily, without difficulties. They need to be able to move around regardless of their disability, grab products, use a trolley if necessary, etc.
Expected Solutions:
The expected solution should help the customer to shop easily, without stress. The solution should simplify his shopping moment from the moment he parks.
The expected solution should help the customer to shop easily, without stress. The solution should simplify his shopping moment from the moment he parks.
Category 3
Market products adapted to the specific needs of disabled customers
Category 3: Market products adapted to the specific needs of disabled customers
Our disabled customers should be able to find all the specific products (food and non food) they need on a daily basis at an affordable price in their shop. This saves them from having to go to another store and thus causing additional fatigue.
Context / Need:
Our customers must be able to find all the products they need in their daily lives in our stores. Products adapted to their specific needs must be offered to them because our stores and our commercial offer are in the image of our customers, diversified.
Our customers must be able to find all the products they need in their daily lives in our stores. Products adapted to their specific needs must be offered to them because our stores and our commercial offer are in the image of our customers, diversified.
Expected Solutions:
Offer our customers food and non-food products that meet their disabilities and allow them to make their daily lives easier.
Offer our customers food and non-food products that meet their disabilities and allow them to make their daily lives easier.
WHY APPLY?
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- Test your solution within a Carrefour store.
- Get visibility on social network via Carrefour communications
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- Benefit advice from Carrefour teams to improve your solution (e.g., store, marketing, finance, com, etc)
- Get feedback from Carrefour customers community (club des consommateurs engagés)
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Get visibility in the tech and startups Event n°1 in Europe.
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Get the chance to pitch on stage and win two passes for VivaTech 2023.
OUR TIMELINE
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CHALLENGE
OPENINGApril 17th
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CHALLENGE
CLOSINGMay 19th
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SELECTION
RESULTSMay 25th
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VIVA
TECHNOLOGYJune 14th-17th