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Clarisse Rouquayrol, Frédéric Sauzet, Lilian Cena and others are enlisted in the challenge
JCDecaux 2023
JCDecaux 2023
Enjoy the power of out-of-home advertising with JCDecaux
ABOUT VIVA TECHNOLOGY
VivaTech is the world’s rendez-vous for startups and leading corporates to celebrate digital transformation and innovation!
Every year, for four adrenaline-filled days, VivaTech brings together in Paris and online the greatest business leaders, startups, investors, researchers and innovators to ignite positive change in business and for society.
The 7th edition will take place on June 14-17, 2023, in Paris, at Expo Porte de Versailles.
ABOUT JCDECAUX
The global industry leader in outdoor advertising
JCDecaux operates in 80+ countries, focused exclusively on out-of-home advertising. Our entrepreneurial spirit is driven by one purpose: making cities, airports, transport systems and shopping centres ever more attractive while meeting major challenges for the 21st century: urbanisation, digital, climate change.
We launched the Nurture programme in 2016 to help startups build fame and accelerate growth through the power of OOH and Digital OOH advertising. Since launch we have supported 300+ of the fastest growing startups through Nurture.
EMPOWER YOUR BRAND BY GIVING IT A VOICE IN THE REAL WORLD
Ever dreamt of seeing your business on digital Out-Of-Home?
We could make this dream a reality.
Please explain what service you provide and why (D)OOH would be a strong lever for the growth of your startup.
The jury will consist of the international JCDecaux Nurture experts.
WHY THIS CHALLENGE?
Context / Need:
JCDecaux is the world leader of outdoor communications. Our advertising spaces can be found in +80 countries in the heart of cities, metros, railway stations and in the busiest airports worldwide. We've been working with the best of international, national and local brands since nearly 60 years. We want to strengthen our relationships with startups through our international Nurture program and help innovative brands become powerful brands. This is because we want to work with the FTSE 500 brands of the future; to help them find their voice using Out-of-Home media and grow - in stature, in brand awareness and in revenue.
JCDecaux is the world leader of outdoor communications. Our advertising spaces can be found in +80 countries in the heart of cities, metros, railway stations and in the busiest airports worldwide. We've been working with the best of international, national and local brands since nearly 60 years. We want to strengthen our relationships with startups through our international Nurture program and help innovative brands become powerful brands. This is because we want to work with the FTSE 500 brands of the future; to help them find their voice using Out-of-Home media and grow - in stature, in brand awareness and in revenue.
Expected Solutions:
Narrative of 300 words explaining your branding and communications strategy and how (D)OOH would be a strong growth lever.
Narrative of 300 words explaining your branding and communications strategy and how (D)OOH would be a strong growth lever.
Terms and conditions:
Media campaign dates, location are subject to availabilites of our assets and media (OOH or DOOH) in the two participating countries, UK and France. The campaign and the campaign creatives must be aligned with local regulation and code of ethics. The winning startup must be a registered company in the country where it has its headquarters. The campaign will be subject to local JCDecaux Terms & Conditions, available on our websites or upon request. Startups need to be new advertisers to JCDecaux. The prize may be split between two winners between France and the UK.
Media campaign dates, location are subject to availabilites of our assets and media (OOH or DOOH) in the two participating countries, UK and France. The campaign and the campaign creatives must be aligned with local regulation and code of ethics. The winning startup must be a registered company in the country where it has its headquarters. The campaign will be subject to local JCDecaux Terms & Conditions, available on our websites or upon request. Startups need to be new advertisers to JCDecaux. The prize may be split between two winners between France and the UK.
SELECTION CRITERIA
WHY APPLY?
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The winner will enjoy a national or international campaign with JCDecaux to promote his/her product or service. The campaign is worth 100K euros split between the UK and France, in OOH or DOOH.
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We will also bring marketing mentoring, data insights and creative advice if needed for us to build the most impactful campaign!
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Your campaign will also be displayed on our screens on our VivaTech booth and you'll get 2 VivaTech passes from 14 to 17 of June 2023.
OUR TIMELINE
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CHALLENGE
OPENINGApril 19th
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CHALLENGE
CLOSINGMay 19th
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SELECTION
RESULTSMay 25th
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VIVA
TECHNOLOGYJune 14th-17th