Future of Sport

Challenge 1
HEALTH AND WELLNESS

Improving physical & mental health and well-being through sport

In a time where growing physical inactivity has become a major public health issue, sport has a major role to play to improve both physical and mental health.
- Promote healthier lifestyle through sport for everyone
- Fight against sedentarity, especially for the youth
- Prevent injuries for professional and grassroot athletes
- Prevent or recover from mental health diseases
- Improve athletes' nutrition and recovery via biomedical and neurosciences solutions

Challenge 2
PERFORMANCE

Tech solutions and innovations supporting and improving sports performance

In the past decade, innovations and tech solutions have contributed to improve sports performance, both for professional and grassroot athletes.
- Data visualization and prediction
- Wearable technology and next generation gear
- Smart training devices
- Augmented athletes
- Virtual reality simulation

Challenge 3
IN-VENUE TECHNOLOGY

Reinventing the sports venues efficiency, performance and experience

Sports arenas are a privileged field of play for innovations and new technologies that can upgrade and modernize the facilities, improve their ecological and economical performance, and must of all enhance and personalize the fan experience.
- AR / VR and immersive solutions
- Crowd management & security
- Food & Beverages delivery solutions
- Entertainment offers before, during and after the game time

Challenge 4
FAN EXPERIENCE

Engaging fans and creating a committed community around sports, athletes and competitions

In an era of digitization and with new habits of consumption of the new generation, the sports industry has to reinvent itself to find new ways to engage with their fans.
- Streaming solutions, on-demand sport, OTT
- Social experiences and rewards
- Web 3.0 solutions: blockchain, NFT, metaverse
- In-venue and at-home engagement solutions

Challenge 5
MEDIA

Reinventing the sports broadcast and distribution channels

In a time where growing physical inactivity has become a major public health issue, sport has a major role to play to improve both physical and mental health.
- New media and new formats
- Influence, digital, marketing, storytelling
- Social media strategies
- New broadcasting solutions

Challenge 6
E-SPORT

Accelerating the boom of e-sport participation and consumption

With a growing audience and massive revenue streams, e-sport has become a new model of competition, engaging competitors and fans all around the world.
- Gaming hardwares and devices
- AR / VR and immersive gaming
- 5G and cloud technology
- Fan engagement tools

Challenge 7
VIRTUAL SPORT

Improving Virtual Sports both as a tool for sports performance and as an activity in itself

With a recent development, Virtual Sports are related to traditional sports, implying a physical engagement through new tech, that are helping to improve sports performance while new dedicated competitions formats are emerging.
- Gaming hardwares and devices
- AR / VR and immersive solutions
- Hardware, softwares, gears, connected
- 5G and cloud technology

Challenge 8
GREENTECH

Reducing the environmental impact of the sports sector

As a global industry, sports have a significant impact on the environment and need to do better, especially when it comes to organizing major sporting events and inspiring more sustainable lifestyles.
- Major sporting events carbon footprint reduction
- Food and waste management
- Energy efficiency
- Eco-friendly materials and equipments
- New mobility solutions

Challenge 9
SOCIAL INNOVATION

Enhancing sports impact as a tool for inclusion and education

Sport has always played a major role in social inclusion and education. New solutions and innovation can help improve sports impact in those fields.
- Promoting sports access for everyone
- Educational tools and programmes through sport
- Tools fighting against discriminations

Challenge 10
DATA

Big data and data analytics as a transversal tool to increase sports performance across all fields

The power of data is unlimited when it comes to improving sports performance, better engaging with fans, reducing the ecological impact and maximizing the revenues of sports organizations.
- Data visualization and prediction
- IA powered sports analytics
- Data centered training programs